The Founders and the Egg

In 2011, our founders partnered with TEN Media, a food safety technology firm, to tackle the seemingly impossible: Track an egg, from the time it was laid by one of the 235 million American chickens, to the day it leaves your local supermarket.

Eggs from different chickens – even different farms – end up in the same carton. Our objectives were to prevent the spread of disease and food-borne illness, while increasing profit and creating minimal impact on production.


Using our immersive solution design methodology, we helped increase the safety of your eggs.

The project kicked off on-site in a running egg farm. We wanted to understand the process down to the smallest component and working at the farm enabled us to develop an analytical and visual framework that offered a fresh perspective on a centuries-old business.


In the process, we identified several traceability solutions that met our project criteria of safety, profit, and minimal impact. We then refined potential opportunities, piloting in real-time to determine the best fit.


To minimize costs, and ensure little disruption to productivity, technologies were designed to integrate within the existing business infrastructure. The build required hands-on ingenuity and in-flight problem solving, but our choice of a simple architecture that worked seamlessly with decades-old equipment, allowed us to solve issues instantaneously.


Additionally, we built a data collection system that gave the farm unprecedented visibility into their workflow. What could only previously have been accomplished with a complete equipment upgrade and serious loss in productivity was achieved through a system that integrated within their existing technologies.

The result was an elegant solution that provided high reliability in an environment that is challenging, remote, and where each minute down has a huge impact on profit.

The technology launch was so successful that it’s now being rolled out nationwide, improving the way egg farms and governments ensure the safety of your eggs.

Case Studies

We revolutionized one of the oldest – and largest – industries in the world.


Our Commitments

Our relationship with you is where it starts. Here’s what you can depend on.



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